In Febuary Fortune released their annual list ”Worlds most Admired Companies”. The list has been published by Fortune since 1997, and is composed based on a survey made with 3.800 excecutives, analysts, directors and experts. This year Microsoft entered the top 10 overall with a ranking of number 9 – jumping up 8 places from position 17 last year. In their specific industry, Computer Software, Microsoft ranks nr 1 – displacing Adobe who held that spot last year.
Overall top spot is held by Apple followed by Amazon and Starbucks ranking 2 and 3. Google conglomorate Alphabet is ranked no 6.